Responsibilities
• Marketing Strategy: Develop and implement comprehensive marketing plans to increase brand awareness, drive traffic, and boost sales. This includes social media campaigns, email marketing, content creation, and traditional advertising.
• Sales Growth: Identify and pursue new business opportunities, including partnerships, events, and promotions that will drive revenue and enhance the restaurant’s reputation.
• Brand Management: Maintain and promote the restaurant’s brand image through consistent messaging and high-quality marketing materials.
• Market Research: Conduct market research to understand customer needs, industry trends, and competitive landscape. Use this data to inform marketing strategies and initiatives.
• Event Planning: Organize and manage special events, promotions, and community outreach activities to engage with customers and attract new business.
• Customer Engagement: Develop and execute strategies to enhance customer satisfaction and loyalty. Monitor and respond to customer feedback across various platforms.
• Budget Management: Oversee the marketing budget, ensuring effective allocation of resources and maximizing ROI on marketing activities.
• Reporting: Track and analyze the performance of marketing campaigns and sales initiatives. Prepare regular reports and provide actionable insights to the management team.
Requirements
• Bachelor’s degree in Marketing, Business Administration, Hospitality Management, or a related field.
• Proven experience in sales and marketing, preferably within the restaurant or hospitality industry.
• Strong understanding of digital marketing, social media platforms, and online advertising.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinker with strong problem-solving abilities and a passion for driving results.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in marketing software and tools (e.g., CRM systems, analytics platforms).
Why Join us
BOHO is a restaurant that is dedicated to providing exceptional dining experiences and outstanding customer service. We are looking for a dynamic and creative Sales and Marketing Officer to join our team and help us grow our brand, attract new customers, and enhance our presence in the community.
Job Overview: As the Sales and Marketing Officer, you will be responsible for developing and executing marketing strategies, managing promotional campaigns, and driving sales initiatives. You will work closely with our management team to ensure our marketing efforts align with our business goals and contribute to the overall success of the restaurant.
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